We're patio-hoppin' excited to celebrate over 300 patios, local businesses and business areas in 15 neighbourhoods across the City!
Please see below for full campaign details, and ways to participate and spread the cheer!
Running for the full summer patio season June 1st - Sept 1, 2021, the PATIO campaign is in partnership with 15 BIAs, Phillips Brewing & Malting Co, Vancity, Tourism Vancouver and the Vancouver Hotel Destination Association (VHDA) to promote “stay local, patio local”.
To launch the PATIO campaign, we will promote a June contest encouraging patio patrons to vote on the BEST patio in several categories i.e. Best patio for family, Best patio for sunshine, Best Patio Server etc.
Media coverage will focus on discovering the best of the best patios and supporting local, and will also feature the winners.
Throughout the month of June, daily prizing to patrons will be supplied by Phillips Brewing & Malting Co.
Throughout the 12-week campaign, weekly prizing will be hosted by the participating BIA neighbourhoods.
HOW CAN BUSINESSES PARTICIPATE?
If you are a restaurant with a temporary or permanent patio, then we will include you in the campaign. You will be listed in the MAP, and on our social media and in the contesting.
HOW TO PROMOTE THE CAMPAIGN?
We've put together a supply of marketing materials for you to use - including social media tools, posters and more. You can access the materials here. Please amplify the campaign with your own media posts and outreach. Thank you!
SOCIAL MEDIA ACTIVITY:
We will encourage patrons to participate in the following (pun intended!):
If you're a participating neighbourhood, please tag your BIAs patios and if the opportunity is there:
MARKETING & OTHER COMMUNICATIONS:
We will celebrate and highlight the following PATIO partners through campaign marketing, including the following social media posts:
PILOT PROJECT WITH VHDA:
SUMMARY OF KEY CAMPAIGN ACTIVITIES: