Vancouver, BC (January 30, 2021) – The Love Your City campaign, in partnership with Vancouver Business Improvement Associations, is a celebration that's full of local heart!
This year, 16 BIAs in Vancouver are teaming up to host a month-long #LoveYourCity #FindLove initiative throughout February. Vancouverites can explore local neighbourhoods and discover colourful street installations, fun-loving contests and unique experiences to warm their hearts!
Giant 'candy' hearts (instagrammable but not edible), eye-catching murals and umbrella installations, and heartfelt community chalkboards are just a few of the wonderful finds across the city. Our local neighbourhoods have love to share, and by discovering it this month, you could win up to $5,000 in prizes!
There are 16 neighbourhoods participating in the initiative, including Cambie, Collingwood, Downtown Vancouver, Dunbar, the East Village, Gastown, Marpole, Mount Pleasant, Point Grey, Robson, Strathcona, South Granville, West 4th Avenue, West Broadway, West End and Yaletown.
Various BIAs are also sharing love by donating to a charity. Some are working with local not-for-profits in their area, like a food bank, while others are donating to the Heart and Stroke Foundation of Canada (February is heart month in Canada).
Since we're all more familiar with adventuring through the city on walks these days, it's the perfect reason to get out and explore your local area and support small businesses. All you have to do is visit the Instagrammable spots in any of the aforementioned neighbourhoods to celebrate love.
When you do, be sure to snap some photos and tag the individual neighbourhood on social media to enter daily contests, including the hashtags #LoveYourCityContest and #FindLove[Neighbourhood] (for whichever neighbourhood you’re in, like #FindLoveGastown or #FindLoveWestEnd).
This prize-filled month of love includes local contests on a regular basis, and a grand prize to look forward to! Each love-themed installation will have a QR code that explains the details of each neighbourhood contest, along with directions on how to win the overall grand prize. The winner of this all-encompassing prize will take home gift cards and hotel stays worth up to $5,000.
There has never been a better time to rediscover the spots you know and love in your city (and maybe some new ones, too). "We are all doing love themed art installations. They’re set up so you can take a selfie and have some fun with it," explains Annette O’Shea, executive director at the Yaletown BIA.
In Yaletown, dogs will also be part of the fun; O'Shea says her staff will be handing out special Valentine's tags (and some with COVID-19 references) during the month to anyone they see taking a pic with their dog, and they’ll also be making heart-shaped dog bandanas!
The city's BIAs have been meeting online more regularly since the pandemic started in an effort to keep their neighbourhoods active. "We’ve created this 'Love Your City' campaign so you can go around your city safely. It will be really brilliantly coloured and make people feel happy," O'Shea says.
Throughout February and always, there is so much to love and find in Vancouver's small business neighbourhoods. We look forward to seeing you and your lovely posts! Connect online @loveyourcitycontest and www.vancouverbiapartnership.com.
Jane McFadden, West 4th BIA: email@example.com
Michelle Barile, West Broadway BIA: firstname.lastname@example.org
Annette O’Shea, Yaletown BIA: email@example.com